Our Story


William Louey,

Founding Member

Once described as ‘simply unique’ William Louey is certainly that. A keen photographer and musician, he also has a strong background in the building industry having founded a company specialising in construction works around dangerous slopes, and also the founding member of Snow Dog Village in Niseko. 


Nicolas Pulinx, 

Founding Partner

Nicolas is an entrepreneur at heart and has built a successful career in financial services.  His first trip to Niseko dates back to 2006 and he now dedicates a lot of time to the development of the JNW Properties and other fantastic projects inspired by oriental culture. Nicolas has plenty of sensational ventures in the pipeline. 


Jo has an unwavering passion for property. For the past 18 years, he has been involved in resort developments, having worked on some of Asia’s most iconic resorts that have been voted among the Top 10 in polls and travel websites. Jo has provided concept, positioning and successful sales for these projects, and specialises particularly in Asian investment opportunities.


Jo Lodder, 

Founding Partner

Photo from Angelica ❄💙✌(22).jpg

Mint & Pepper 

Founding Mascots

There was this beautiful stretch of land, in the woodland, just 200m from a chair lift where Mint & Pepper used to love to play and have lots of fun – Nicolas got his inspiration! He decided to buy the land, develop a small boutique resort, and name it SnowDog Village after his two Cocker Spaniels.  In fact, the logo is based on an image of the two dogs with Mt. Yotei in the backdrop. Here they are playing on the land!!

SnowDog Village

Ski-in to SnowDog Village
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Mnt Yotei clouds swirling the crater
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Japan Global Number 1 Branded Country
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Dappled light cascading through the Cherry Blossom
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Spring Sunsets
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The Comfort of SnowDog Village
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Cool & Chilled at KARABINA Upashi Seta
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Hilton Onsen at dusk
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Light tubbles through the forest leaves!
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'Authentic, traditional, with an air of luxury and refinement'


Below we have shared a mood board of our thoughts behind the design with vivid colours shining from the Japanese sun, it is after all, "Land Of The Rising Sun" into the wide and embracing windows, the exterior alludes to the elegance within.